Viewers searching for LGBTQ content today have an assortment of options. The longevity of these niche distributors suggests that the market supports them, even as many comparably sized independent distributors have undergone changes in ownership or gone bankrupt in the shifting indie landscape from the late 1980s to the 2000s. Distributors who focus primarily or exclusively on LGBTQ films began appearing in the 1980s and include Wolfe Video (1985-present), Water Bearer Films (1988-present), Strand Releasing (1991-present), and Ariztical Entertainment (1994-present). A substantial infrastructure of publications, activist groups, film festivals, and LGBT production companies formed around this market beginning in the late 1970s, allowing LGBTQ cinema to flourish within American independent cinema. While streaming services have opened up new possibilities for worldwide distribution, niche distribution of LGBTQ media is not new, having occupied a distinct niche market for decades. This exciting development has yielded utopian visions alongside frustrating realities. With the development of streaming video technologies, even a relatively small scale operation can reach people around the world, connecting films with audiences to reach a broader, targeted market. Even films that did secure distribution were often limited to short runs in large cities with active arthouse theaters. Failing to find a distributor meant your film would not play outside of local screenings or film festivals.
In the history of independent LGBTQ filmmaking, distribution has often proved to be one of the most challenging hurdles to overcome. By August of 2016, several sources had dubbed it the “ LGBT Netflix” and “ the Gay Netflix we need,” and questioned whether niche streaming sites could “ take on” larger companies like Netflix and Amazon.
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What we need now if for gay TV channels to pop up in other place, as I’d quite like one here in the UK.In March of 2016, Revry debuted a streaming subscription service that prides itself on providing content that includes a range of LGBTQ perspectives. We are eternally indebted to the LGBT creative community and to the brave distributors who have partnered with us over the years to have our stories seen and heard.” The television and film projects that have aired over the past decade have all been part and parcel in entertaining and inspiring our LGBT audiences and motivating our allies to help us change hearts and minds across the country. Josh Rosenzweig, Senior Vice President of Original Programming told The Advocate, “When we launched the network, a purely LGBT network was met with great skepticism and tremendous resistance. The selected projects will air on the network throughout the 2013 Pride Season this summer. The submission window for the project has now opened, so if you have a completed project you’d like Here TV to take a website, you can head over to the website to find out where you should send a copy to. As part of Here’s anniversary celebrations they’re launching the New Frontiers Film Project, which is a call for creative people to submit their completed films and TV shows, with Here TV offering the chance for the best to be showcased on the channel. It’s not long ago that the idea of have gay-focussed TV channels in the US was seen as ludicrous, but Here TV is now celebrating its 10th birthday (and since 2005 there’s also been Logo TV amongst America’s cable television offerings).